Companies in the present day face distinctive challenges, whether or not it’s with hybrid cloud, AI, knowledge analytics, or all the above. Delivering options that may deal with these challenges successfully requires a sturdy ecosystem of partnerships. On the middle of this crucial ecosystem is the accomplice advertising and marketing group at Cloudera, who work tirelessly in pursuit of excellence for patrons—and because of this, we’re proud to share that six of our very personal Clouderans have been acknowledged by CRN as a part of this yr’s Ladies of the Channel. Every of those ladies play an integral position in fostering Cloudera’s accomplice ecosystem and delivering on essentially the most urgent buyer wants.
Yearly, CRN publishes its Ladies of the Channel challenge to honor feminine executives for his or her accomplishments through the earlier yr, in addition to the far-reaching influence these ladies have on the broader expertise business. Winners of this award are ladies who’ve performed a outstanding position within the IT channel ecosystem with both a channel group, options supplier, or distributor.
Let’s rejoice Cloudera’s personal Ladies of the Channel and study a bit extra concerning the winners.
Natascha Lee, Head of World Associate & Alliance Advertising and marketing – Natascha—a six-time winner of the Ladies of the Channel awards—boasts over 20 years of channel advertising and marketing expertise throughout a number of B2B expertise corporations, together with her time right here at Cloudera. In her place, Natascha has led the transformation of Cloudera’s already high-performing World Associate & Alliance Advertising and marketing group, weaving collectively the artwork and science of promoting to drive demand. She and her group’s work has been instrumental in aggressively pursuing income objectives and rising market share, in addition to has instantly contributed to main progress throughout the accomplice advertising and marketing program. Throughout her time with Cloudera, Natascha has helped facilitate main accomplice integrations with organizations like NVIDIA, amongst others, as the corporate continues to strengthen its choices.
Valaretha Brown, Senior Associate Advertising and marketing Supervisor – Valaretha has delivered impactful outcomes and progress alternatives by her work executing artistic strategic advertising and marketing packages at Cloudera. A 3-time winner of the Ladies of the Channel awards, Valaretha usually aligns with trusted advisor accomplice contacts to ship modern demand-generation packages. Valaretha works collaboratively with advanced, extremely matrixed accomplice organizations to uncover strategic initiatives that make a right away influence. As part of that position, Valaretha has been on the coronary heart of incorporating companions in marketing-wide packages, driving important new leads, and delivering cobranded, impactful content material for joint campaigns.
Lan Chu, Senior Associate Advertising and marketing Supervisor – As Senior Advertising and marketing Supervisor in Associate Advertising and marketing at Cloudera, Lan leverages her greater than 20 years of experience in advertising and marketing technique and demand era to work intently with cross-functional groups, companions, and distributors to ship channel-focused advertising and marketing packages that amplify gross sales and drive enterprise success for Cloudera’s complete accomplice ecosystem. In truth, you may study extra about Lan and her work with the accomplice advertising and marketing group right here. Being named as a Ladies of the Channel recipient is a mirrored image of Lan’s dedication to elevating accomplice advertising and marketing packages at Cloudera and her deep understanding of what the wants of shoppers actually are.
Naomi Gravelding,Associate Advertising and marketing Supervisor – As a veteran of software program startups, Naomi has a deep understanding of the area and the skillset to quickly react to adjustments out there. Her work has helped to increase accomplice advertising and marketing communications initiatives and fold in new and improved methods and processes to spice up consciousness of Cloudera’s accomplice ecosystem and lengthen the corporate’s attain with present and potential companions. Naomi constructed Cloudera’s first LinkedIn Associate Showcase web page, which permits companions to have interaction instantly with the broader accomplice ecosystem. By means of her efforts to develop the accomplice advertising and marketing program, Naomi has helped improve attain amongst companions and prospects and set up clear pointers for efficient digital communications.
Janet O’Sullivan, Senior Associate Advertising and marketing Supervisor – Janet’s dynamic and far-reaching position managing companions throughout 4 continents has had a big influence in fostering progress, growing a robust accomplice ecosystem, and producing important ROI, all in service of delivering on prospects’ most essential wants. Her efforts have been extremely profitable, producing a 50% progress of the accomplice pipeline in her area collaborating with companions and inside stakeholders on greater than 80 actions. These campaigns ranged from among the largest business occasions to smaller, rather more centered, account-based advertising and marketing (ABM) actions. She has additionally performed an important position in driving the accomplice advertising and marketing group’s advertising and marketing improvement funds throughout the accomplice ecosystem.
Caitriona Snell, Senior Supervisor, AI/ISV Associate Advertising and marketing and Advertising and marketing Operations – Caitriona is one other integral member of Cloudera’s accomplice advertising and marketing group, driving operational excellence and managing long-term initiatives that improve international income alternatives within the channel. Caitriona has established herself as a pacesetter and even acts as a subject skilled on advertising and marketing initiatives for different groups. As a winner of Ladies of the Channel, she is being acknowledged for her position in piloting a lead distribution program throughout a number of geographies that may finally result in important deal registrations and an unlimited variety of new alternatives. She has additionally performed an essential position in connecting Cloudera expertise and options to broader environmental, social, and governance (ESG) reporting wants—a facet that has grow to be more and more essential for patrons and, likewise, essential for channel companions to assist deal with.
Study extra how Cloudera’s accomplice ecosystem can help your hybrid cloud journey.
