This previous week, I had the chance to attend Snowflake Summit 2024 in San Francisco. As an analyst, I used to be handled to an unique pre-day of content material from the Snowflake staff, which proved each enlightening and thought-provoking.
The occasion kicked off with Snowflake addressing the latest “hack” reported within the information. They assured us that their collaboration with Crowdstrike and different companions has revealed no indicators of compromise inside Snowflake itself. The proof factors to compromised buyer credentials, and the investigation stays ongoing.
One of many highlights was the introduction of latest merchandise, together with the Belief Middle. This progressive device assesses the safety of your Snowflake knowledge property, using AI and ML to determine potential points equivalent to privateness mismatches, consumer entry inconsistencies, and poor knowledge classification. Nonetheless, there was no point out of whether or not the Belief Middle supplied related insights into consumer accounts—a essential consideration given the hack dialogue. I managed to get readability on this from the Belief Middle’s product supervisor later within the day.
This expertise underscored a recurring situation I see within the vendor house: a definite lack of cohesive storytelling. Distributors typically current with none sense of overarching narrative. This fragmented strategy can really feel like a tune composed solely of solos. Individually, every instrument might showcase expertise, however with out the frequent objective of concord, no viewers will ever sing alongside. It’s chaotic and discordant—very like lots of the tech shows I sat in on.
We’d like change. We don’t simply want higher messaging; we’d like higher tales. We have to ask ourselves: Who’re we? Why will we exist? The place are we going? What are the stops alongside the best way? What sights will we see? The place will we board? Enhancing how we talk is important.
On a constructive observe, Snowflake showcased all of the parts obligatory to construct a compelling knowledge story on your enterprise. Their companions can fill in any gaps in your small business narrative. The one lacking piece is a cohesive objective, which you’ll personalize to satisfy your particular wants.
The excellent news is that there are individuals like me right here to assist. I intention to demystify what’s offered, make it easier to create a technique, and construct a plan to attain your targets. Collectively, we will create your story, one chapter at a time.
