

Samsung S90C OLED TV 65-inch
Jason Hiner/ZDNET
If you happen to’re out there for a TV with the very best image for watching the 2024 Summer time Olympics, then you definitely’ll have a tough time discovering many TVs higher than Samsung’s S90C OLED TV from 2023, particularly for the value.
The 65-inch model often retails for $2,599, Amazon often sells it for $1,997, and proper now the Samsung S90C OLED is on sale for $1,597 (very near its all-time low of $1,497).
For the reason that Olympics are sometimes a spot for the newest developments in high-tech broadcasting and storytelling to get rolled out, having a TV just like the S90C OLED to observe can be a deal with due to the HDR efficiency, clean movement, and nice off-angle viewing.
There’s consensus within the TV trade and amongst TV critiques that OLED TVs typically have superior image high quality to the assorted variations of LCD TVs — LED, QLED, and Mini LED being the newest variations — due to their wonderful distinction, dynamic vary, coloration depth, and skill to breed the deepest black components of an image.
The Samsung S90C OLED TV is final 12 months’s mannequin and is within the strategy of being outmoded by 2024’s S90D (on sale for $1,797), however there’s little or no distinction between the 2 fashions. The 2024 model is slightly bit brighter, however that is one thing you may solely discover in the event you put the 2 TVs facet by facet or in the event you’re placing the TV in a really shiny room.
The opposite factor to remember with the S90C is that it is Samsung’s mid-range OLED. The highest-of-the-line mannequin from 2023 is the S95C. However once more, you are not going to note a lot distinction between the S90C and the S95C, which retails for $700 extra at $3,299 however can also be on sale for $1,697.
The most important good thing about the S95C is that it comes with Samsung’s OneConnect Field, which makes the TV thinner and affords an ingenious manner of solely having to ship one wire as much as the TV in the event you’re mounting it on a wall and need a clear, minimalist look. The image high quality between the 2 TVs, nonetheless, is almost an identical. Once more, the S95C can also be slightly bit brighter.
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However, I have been testing an S90C because the finish of 2023, and it’s lots shiny sufficient to get pleasure from the most effective content material. I’ve examined it with a few of my favorites, similar to Dune, Tron: Legacy, and Avengers: Finish Sport, and it affords an unbelievable image to immerse you in essentially the most cinematic tales. I’ve no hesitation in calling the S90C the most effective TVs that Samsung has ever made.
There are only a few drawbacks to the S90C, however I am going to point out a few issues to remember. I do not love Samsung’s built-in software program and consumer interface working on its proprietary Tizen platform as a result of it isn’t very intuitive to navigate, and it would not at all times do justice to the image high quality of the content material from streaming companies. I might suggest connecting an Apple TV 4K or a 4K Chromecast with Google TV to get a greater consumer expertise and streaming content material that is higher optimized to make the most of the S90C’s nice image.
Like most TVs, the onboard sound high quality of the S90C is mediocre, so it is properly value including a soundbar to make the most of the cinematic potential of this TV. I might suggest the Samsung Q900C or the extra reasonably priced Hisense AX5125H. I’ve examined each of those soundbars, and the Samsung is nice for large, booming sound, whereas the Hisense is a really stable possibility for the cash and a major improve over the built-in sound of nearly any TV.
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Lastly, I need to point out one different TV, the Samsung S95D. That is the 2024 model of Samsung’s flagship OLED. Earlier than you put money into an OLED TV just like the S90C, I’ve to let you understand that I contemplate the S95D to have the most effective image high quality of any OLED in the marketplace, primarily due to its non-glare display screen. Not everybody loves a matte end, however the one on the S95D is phenomenal. It doesn’t detract from the image however enhances it, making it nice to observe in a shiny room. That is why I’ve known as the S95D the most effective TV of the 12 months. That mentioned, even throughout and after Prime Day, the 65-inch model is simply on sale for $2,897, $500 off its regular $3,397 worth. So you can virtually get two S90C TVs for the value of 1 S95D proper now.
If cash was no object, the 2 TVs I’d most suggest proper now can be both the Samsung S95D or the Sony Bravia 9. That mentioned, I contemplate the Samsung S90C and the Sony X90L the TVs that supply the most effective image and options for the value.
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