Since 2020, ‘The Joe Rogan Expertise’ has been a Spotify unique. And now, Rogan’s partnership with the streaming service has entered a brand new period in a brand new podcast deal which, in keeping with the Wall Avenue Journal, is estimated to be price $250 million.
The outlet additionally claims that the deal entails an upfront minimal assure, together with a revenue-sharing settlement primarily based on advert gross sales.
Below the brand new licensing settlement, Spotify will distribute ‘The Joe Rogan Expertise’ on quite a few podcast platforms, together with a video model on YouTube. Rogan, 56, has hosted ‘The Joe Rogan Expertise’ podcast since 2009. It has over 2,200 episodes so far, is the #1 podcast on the earth, and since 2020, it’s been a Spotify unique.
“We’re simply getting began,” Spotify mentioned in a weblog put up. “JRE stays podcasting’s king, constantly rating because the most-listened-to podcast globally, and our customers have ranked the present as Spotify’s Wrapped high podcast every year since 2020.”
. @joerogan – the Wrapped high podcaster 4 years in a row – has simply introduced a brand new multiyear partnership with Spotify. The Joe Rogan Expertise debuted in 2009, has been a Spotify unique since 2020, and we’re simply getting began. pic.twitter.com/mahgHAQy28
— Spotify (@Spotify) February 2, 2024
In an interview with the streamer, Rogan mentioned, “I believe podcasting is an artwork kind, and I undoubtedly sucked at it after I first began. I used to be curious, however I didn’t perceive the best way to make a dialog movement. I didn’t know when to close up and hear, and I didn’t know the best way to make somebody comfy as a way to get probably the most out of their perspective. I’ve discovered the best way to help the dialog’s movement as an alternative of ready for my flip to speak. I discovered the best way to be absolutely locked in with what the opposite individual is saying.”
“Quite a lot of what helps is that I’ve completed it for therefore many hours and discovered the best way to do it higher over trial and error, but additionally that I solely have folks on the present that I’m genuinely excited about speaking to,” he added. “I by no means do a podcast simply because an individual is standard. It’s all the time from a spot of ‘I believe it will be cool to speak to that individual.’”
