Honda has introduced a partnership because the first-ever, unique automotive companion of Twitch Rivals, the favored event sequence.
Aiming to advance its presence in gaming and esports, Honda desires to attach with avid gamers in any respect ranges, together with Twitch’s rising younger grownup viewers. That is good for Twitch as a result of it isn’t straightforward to select up new sponsors or proceed with current ones throughout a tricky time for the gaming business. Twitch itself had 500 layoffs in January.
The brand new Honda Twitch Rivals year-round partnership is highlighted by the “Chat’s Civic Mods” interactive phase that might be featured in a number of episodes launching July 18 on Twitch. In every of the upcoming Chat’s Civic Mods episodes, the Twitch Rivals fan group could have the chance to digitally customise a brand new 2025 Civic hybrid sedan via chat polls – timed to the car’s latest arrival at Honda dealerships.
The ultimate Twitch Rivals crowdsourced, custom-designed Civic hybrid sedan design might be unveiled at TwitchCon 2024 in San Diego from September 20 to September 22, 2024. The personalized Civic hybrid will then be given away to 1 fortunate Twitch Neighborhood member as a part of TwitchCon weekend.
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“Honda becoming a member of Twitch Rivals because the first-ever and unique automotive companion is a crucial subsequent step in our rising relationship with the gaming group that kicked off greater than 10 years in the past,” stated Megan Amic, supervisor of media technique, American Honda Motor Co., in a press release. “Honda’s new expanded partnership with Twitch Rivals will introduce our enjoyable new fuel-efficient gateway automobiles, like the brand new 2025 Honda Civic hybrid, to GenZennial gaming followers.”
“We’re happy to welcome Honda as our unique automotive companion of Twitch Rivals,” stated Lou Garate, Amazon Advertisements head of properties, in a press release. “This partnership will allow Honda to assist creators and join with the passionate Twitch Rivals group to ship memorable and personalised moments. The partnership additionally positions Honda to succeed in the thousands and thousands of people that come collectively on Twitch to attach, interact and create dwell leisure experiences collectively.”
Further key components of the brand new Honda Twitch Rivals partnership embrace a set of {custom}, in-stream Honda integrations all through the season. The Twitch Rivals group will expertise Honda’s “Charged Up Chat” highlighting prime feedback from the Twitch group, Channel Skins that includes Honda car messaging, in-stream Chatbot interplay the place followers can be taught extra about Honda with !honda, Chat Performs Video games – the place the chat group might be offered with Honda-branded Maze and Reminiscence interstitial video games that permit them to supply selections to beat the sport collectively, and a Honda-branded Chat emote.
Partaking with a invaluable viewers
Honda youth initiatives, together with gaming and esports, have helped to make the Honda Civic an unparalleled success.
Honda entered the video gaming area over a decade in the past and, since then, has partnered with among the most storied video gaming franchises, together with Forza, Guitar Hero Dwell and Hearthstone Group Brawl. In 2019, Honda considerably grew its gaming footprint by establishing a presence in esports with Group Liquid (now Group Liquid Honda within the LCS) and jumpstarting a rising relationship with Twitch with 70%
of its Twitch group between the ages of 18-34, as a part of Honda’s gaming technique.
Paired intently with Honda gaming initiatives, the Eleventh-generation Civic serves as a gateway to the Honda model and America’s hottest car with Gen Z consumers, first-time new automobile consumers in addition to multicultural clients.
Honda has been a Twitch sponsor since 2019, however that is the primary yr it’s an unique automotive companion for Twitch Rivals.
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