Right this moment, Bang & Olufsen—the audio firm that has made what we referred to as “the prettiest devices on the planet”—is rereleasing its iconic CD participant, the Beosound 9000. If you happen to had been alive within the Nineties, you positively noticed this CD participant standing in a spot of honor, six discs and glass lid gleaming, both in your bougiest buddy’s house or within the background on an episode of Entourage. Now you should buy it once more as a brand new merchandise from Bang & Olufsen relatively than bid for one on eBay.
That is the second venture in a sequence of what the corporate calls “recreated classics.” Bang & Olufsen sourced 200 unique models of the Beosound 9000 and introduced them to the corporate’s manufacturing facility in Struer, Denmark. There, the Bang & Olufsen crew—a few of whom labored on the unique fashions—fastidiously disassembled, cleaned, and repaired every unit. Every was then individually examined and fine-tuned to fulfill B&O’s audio requirements.
To lend it a extra trendy look, the crew inverted the black and aluminum finishes of the unique. The brand new black backplate makes the CDs stand out much more as artworks. However by no means concern—all of the aluminum elements are nonetheless from the unique Beosound 9000s. The items had been all brushed, etched, and blasted in Bang & Olufsen’s manufacturing facility, then re-machined and re-anodized to carry them in step with the appears of the traditional participant.
The dressed-up CD gamers will solely be offered as a part of a package deal that features a pair of high-end Beolab 28 audio system and a flowery Beoremote. The merchandise are bundled collectively underneath the title Beosystem 9000c. Solely 200 models are being produced, and every bundle prices $55,000. Even when that worth places it out of attain for many of us, the Beosound 9000’s design is worthy of celebration for what it represents.
What Goes Round
The Danish model has lengthy prioritized product longevity, utilizing high-end supplies and maintaining sturdiness in thoughts. Additionally, its merchandise exude timeless, quirky vibes that you just actually simply can’t get anyplace else. I at all times consider the Beosound Bluetooth speaker that appears similar to a picnic basket, however in 2021 the corporate additionally launched the Beosound Degree, an exceptionally stunning $2,000 Bluetooth speaker that was designed to be simply repaired; the battery, wooden, and fabric components are all replaceable, giving the speaker a lifespan of a long time as a substitute of years.
“The patron electronics trade isn’t as resource-efficient appropriately,” says Mads Kogsgaard Hansen, the pinnacle of product circularity and portfolio planning at B&O, who I reached over e mail. By tackling obsolescence by design, he says, his crew can “create a motion towards a extra long-lasting future, the place merchandise serve a objective after their first helpful lifecycle.”
The unique Beosound 9000 was designed by David Lewis, a legendary industrial designer whose work is at the moment showcased within the Museum of Fashionable Artwork. The participant’s design—with its internal workings on full show and encased in glass—was primarily based on the idea of “audiovisuality,” which is the concept exposing a music machine’s primary performance is gorgeous.
In fact, nowadays it’s no large deal to see a transparent laptop case or a folding cellphone with an uncovered hinge. However again within the Nineties, watching a easy clamp slide soundlessly between CDs or seeing the Beosound 9000’s motorized glass lid slowly swing open was the peak of luxurious.
Comes Again Round
Bang & Olufsen’s rerelease additionally comes at a time of a CD revival. In my twenties, I labored in a report retailer—which we referred to as a report retailer, although we principally offered CDs. That is the place bands performed free daytime exhibits and did CD signings and the place we wandered over to the demise metallic or African funk listening stations as a result of the nation part was too crowded.
That click-click-click of individuals shuffling by bins of jewel circumstances is completely embedded in my mind. A whole lot of us miss it, even these of us who weren’t sufficiently old on the time to take heed to music on compact disc, as evidenced by Gen Z patrons gobbling up long-neglected CD collections.
