Sport business veterans Pontus Mahler and Jacques Benchetrit have raised $600,000 to launch a publishing and fundraising advisory service for recreation corporations.
AGP will concentrate on M&A, fundraising, publishing, and co-development advisory for PC, console and software-as-a-service corporations earlier than increasing into cell, co-development, and different associated business sub-verticals.
AGP raised the cash to scale its companies, backed by a number of angel traders specializing in gaming. The corporate will launch with six shoppers already onboard.
The companions have a singular mix of expertise. Mahler comes from esports the place he was knowledgeable gamer in numerous technique titles corresponding to Heroes of Newerth; afterward, he led over 30 seed stage investments whereas at GTR.
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Benchetrit then again comes from the world of London-based funding banking the place he held roles at HSBC and Houlihan Lokey. He later led M&A for Zordix, a Swedish-listed video gaming serial acquirer. Their mixed experience offers AGP distinctive insights and skills relating to consumer choice, data gathering and presenting, negotiations, and inventive deal structuring.
“We’re past excited to launch Agora Gaming Companions to work with among the most proficient entrepreneurs within the gaming business,” stated Mahler, managing associate, in an announcement. “The mixed expertise of Jacques myself & our staff offers our shoppers the instruments they want to reach right now’s aggressive panorama.”
Particularly, the corporate will concentrate on publishing; the agency will act as brokers and lead negotiator for PC and console publishing offers with growth budgets starting from indie to double-A (budgets as much as $50 million). They may also act as facilitators for IP license negotiations.
The agency may also deal with M&A. AGP will leverage its relationships and world community on behalf of established corporations valued as much as $100 million to search out the perfect long-term associate.
And it’ll assist with fundraising. AGP maintains an expansive world community of PEs, VCs, and strategics
with over $40 billion in collective AUM able to be deployed in video gaming and video gaming adjoining corporations.
“We’ve got constructed many superb relationships inside the gaming business – our companions and shoppers are our associates. AGP is our manner of giving again, by offering perception, connections, and our time in order that our associates can understand their ambitions,” stated Benchetrit, managing director, in an announcement.
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